Airbnb Campaign

I engaged in an advanced creative strategy course that explored the roles in advertising, the creative process, and what makes campaigns successful. As part of the course, I worked as a strategist within a team, helping to execute our overall strategy for a term-long project. We formed small groups to create a mock advertising agency and develop a comprehensive campaign for a selected brand. Our team chose Airbnb and crafted a campaign that showcased their support for the women's reproductive rights movement. In my role, I contributed strategic insights, ensuring our creative execution aligned with the campaign goals, resulting in a unified and impactful outcome.