Airbnb Campaign

I recently completed an advanced creative strategy course that emphasized the various roles within advertising, the creative process, and the essential components of effective campaigns. As part of the course, I participated in a term-long project where we formed small groups to establish a mock advertising agency and develop a comprehensive campaign for a chosen company. Our team selected Airbnb and devised a campaign that highlighted Airbnb's support for the women's reproductive rights movement. This project allowed us to integrate strategic insights with creative execution, resulting in a cohesive and impactful campaign.