Liquid Death Mock Campaign

I have recently concluded an Advertising and Culture course, during which a significant project entailed the development of a mock campaign for Liquid Death, a chosen beverage brand within my group. Considering the dual role of Account Executive and Art Director, my responsibilities included strategic planning and creative direction. Our overarching goal was to position Liquid Death as a health-conscious alternative to alcoholic beverages, fostering a confident social experience through the consumption of non-alcoholic options.