Liquid Death Mock Campaign

I recently completed an Advertising and Culture course, where I led the strategy for a mock campaign for Liquid Death. As the lead strategist, I developed the overall strategy while also taking on roles as Account Executive and one of our Art Directors. Our goal was to position Liquid Death as a health-conscious alternative to alcohol, promoting a confident social experience with non-alcoholic options. The result was a cohesive campaign blending strategy and creative direction.