Tsunami Bookstore Campaign

I completed an Advertising and Culture course, during which I spearheaded a major project to develop a mock campaign for Tsunami Bookstore in Eugene, Oregon. In my dual roles as Account Executive and Art Director, I was responsible for both strategic planning and creative direction. Our primary objective was to effectively engage the University of Oregon student body by devising innovative strategies to attract them from campus to Tsunami Books. This experience honed my skills in both leadership and creativity, reinforcing my ability to execute comprehensive marketing campaigns.