Tsunami Bookstore Campaign

In an Advertising and Culture course, I executed a major project to develop a mock campaign for Tsunami Bookstore in Eugene, Oregon. As the Account Executive, main Art Director, and strategist, I took charge of both the strategic planning and creative direction. Our main goal was to engage the University of Oregon student body and draw them from campus to Tsunami Books through innovative strategies. This project strengthened my leadership and creative skills, showcasing my ability to execute comprehensive marketing campaigns.